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Social Psychology


Social psychology is built upon the idea that our behaviour is influenced by other people. Social psychologists
research the effect of our culture on our behaviour, what happens when we join groups, why people help others,
prejudice, and discrimination.

SOCIAL APPROACH interaction with others, and how this…

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Hypotheses carefully defined statement of what the study is aiming to find. The IV and the DV are both clearly
stated, saying exactly what is being done and what is being measured. The social approach talks about the
alternative hypotheses, which is the overall term for the statement.

Null hypotheses…

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Allows respondents to Often are not answered in full as
interpret the questions as they take longer and it is more
they wish, so produces difficult to think of the answer than
when ticking in a forced choice
more valid `real' data than
when constrained by the


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Random Sampling Low bias because everyone Cannon be certain that the
has an equal chance of sample is representative of
being chosen all groups/types etc.
Sample can be checked Difficult to access all the
mathematically for bias population so that random
sampling can take place

Stratified Sampling means generating categories…

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Strengths Weaknesses
Volunteer/Selfselected Sampling Ethically good because Only certain types of
people volunteer, so are people may volunteer, so
willing to be involved there is bias
More likely to cooperate, May take a long time to
which means there may be get enough volunteers
less social desirability and
such biases…

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experiment and duly administered the shocks. Each participant was tested separately. If the participant
protested and stopped, the experimenter said things like `you must go on'. These instructions were called
`verbal prods'. After the fourth prod, if the participant still refused to go on, the experiment was stopped.
After a…

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Aim of variations Milgram wanted to investigate reasons for the high level of obedience in a systematic way, so
he changed one variable at a time to see what the effect was. Each variation had a separate aim which was to

the effect of the study being at Yale,…

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The `applicant' took a test consisting of 32 multichoice questions read out to him the applicant in a
different room listening via a speaker.

The participant thought that the applicant was doing a real test for a real job.

The participant had to give 15 negative remarks during the test…

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which means the results are more
interesting and useful
The controls and careful planning mean There are differences between Milgram
that the study is replicable and can be and Dutch studies, not only the planned
tested for reliability and cause and differences (e.g. the studies are in
effect conclusions are…

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The findings of the variations on Milgram's Social power theory is an alternative
study back up the theory, because the less explanation. In Milgram's studies the
they were agents (for example, when the experimenter had reward power, legitimate
experimenter was not in the room), the less power and expert power,…


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