Marketing Fundamentals

ANSWER ALL QUESTIONS 

- this section is worth 70 marks - 

• Multiple Choice Questions account for 20 marks 
  • there are 20 multiple choice questions 
• Short Answer Questions account for 50 marks 
  • There are 10 short answer questions 
• Answers to Section A questions must be written in the spaces on the examination paper and not in a separate answer book. 

Answer ONE question from a choice of TWO questions. 

This section is worth 20 marks. 

• Students are advised to spend 25 minutes answering the Section B question of their choice/ 
• Answer must be written in the separate examination answer book provided. 

2 hour exam 

• Reading Time - 10 minutes 
• Section A - 
  • 20 multiple choice questions - allow 1.5 minutes per question (30 mins)
  • 10 short answer questions - allow 6 minutes per question (60 mins) 
• Section B - 
  • 1 Longer answer questions - allow 25 minutes per question 
• Final review/check - contingency time - allow 5 minutes 

• Think/Plan before you write 
  • engage your brain before you pick up a pen 
• Present your answers clearly 
  • Section B - use a clear paragraph structure, and headings (if appropriate) 
• Write something 
  • and write legibly 
  • avoid missing out questions