Market segmentation Revision 5.0 / 5 based on 1 ratingTeacher recommended ? Business StudiesMarketing mixGCSE Created by: Michael AlexanderCreated on: 27-05-11 10:52 Market segmentation Market segmentation is the selection of groups of people who would be most interested in a particular product so that the product may be targeted at them. Market can be segmented by; Age Gender cultural background Geography Social economic class 1 of 1
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