2.3 market segmentation
- Created by: hanfa
- Created on: 18-12-20 21:36
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- 2.3
- ways of segmenting a market:
- gender
- age
- location
- income
- lifestyle
- what a business needs to consider when it targets a segment:
- whether to produce different products for each market
- what price to charge
- how to promote the product like what type of media and what message the method would give.
- where to locate shops and whether to sell online or not.
- why market segmentation is used:
- people in different segments often wants different products and services, so the business needs to research into this so they can target at the different needs of the segment
- ways of segmenting a market:
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