Business Revision 4.0 / 5 based on 1 rating ? Business Studieskey termsGCSEEdexcel Created by: kennedyb15Created on: 08-05-19 14:49 Stakeholder Stakeholders can affect or be affected by the organization's actions, objectives and policies 1 of 6 E-commerce Online selling and buying products / service 2 of 6 Market share Market share represents the percentage of an industry, or a market's total sales, that is earned by a particular company over a specified time period. 3 of 6 Market mapping Market mapping is a tool used to get an overview of how the market is segmented 4 of 6 Market segment A market segment is a group of customers is a market also having similar characteristics and needs 5 of 6 Market research is the action or business of promoting and selling products or services including market research 6 of 6
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