Market Segmentation -
- Created by: 16prattj
- Created on: 02-12-19 15:07
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The purpose of marketing is to match the abilities and strengths of the firm to the needs of the market.
Marketing involves:
- Market research – gathering and analysing information so that firms can make better marketing decisions.
- Market analysis – looking at market conditions to identify new opportunities
- Marketing strategy – developing a plan detailing how and where to compete.
- The…
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