Market Segmentation -

  • Created by: 16prattj
  • Created on: 02-12-19 15:07

The purpose of marketing is to match the abilities and strengths of the firm to the needs of the market.

Marketing involves:

  • Market research – gathering and analysing information so that firms can make better marketing decisions.
  • Market analysis – looking at market conditions to identify new opportunities
  • Marketing strategy – developing a plan detailing how and where to compete.
  • The


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