- Created by: VanesszaF
- Created on: 22-04-19 17:24
- Texts communicate their meanings through a process of signification.
- Order of signification: Denotation, Connotation, Myth, Ideology.
- Constructed meanings can come to seem self evident, achieveing myth status through a process of natrualisation.
1 of 8
Neale: Genre Theory
- Genres may be dominated by repetition, but are also marked by difference, variation and change.
- Genres change, develop, and vary, as they borrow from and overlap with on another.
- Genres exist within economic, instittional and industrial contexts.
2 of 8
Levi Strauss: Structuralism
- Texts can be understood through examining their underlying structure.
- Meaning is dependent upon pairs of oppositions.
- How these binary oppositions are resolved can have ideological significance.
3 of 8
- In postmodernism culture the boundaries between the `real` world and the world of the media are no longer distinguishable.
4 of 8
- All narratives share a basic structure that involves a momvement from one state of equilibrium to another.
- These two states of equilibrium are seperated by a period of disequilibrium
- Resolution can have ideological significance.
5 of 8
Propp: Character Theory
8 distinct character types.
- The Villain
- The Hero
- The Donor
- The Helper
- The Princess
- Her Father
- The Dispatcher
- The False Hero
6 of 8
5 codes that describe the meaning of a text:
7 of 8
Goodwin: Music Video Theory
5 key aspects of music videos construction.
- Thought beats: Seeing the sound
- Narrative and Preformance
- The star image
- Relation of visuals to song
- Technical aspects of the Music video
8 of 8