· Increasing numbers of women were entering work
· Mechanisation meant that women could take on jobs which would have beforehand required great physical strength
· They were preferred in the radio industry – there was also expansion in office work with women being taken on.
· Employers could pay women less money than men so were willing to take them on.
· There was a 25% increase of women in paid employment by the end of the decade
· Middle-class women had more free time, partly through domestic products such as vacuum cleaners.
· Many had cars – they were no longer bound to the home.
· Women’s magazines sold in their millions.
· The radio and cinema were well aware that women made up a main part of their audience and so aimed advertising at them as well as men.
· “Flapper” was a name given to a liberated urban woman
· They wore short skirts and bobbed hair.
· The new clothing gave greater freedom of movement as well as being more daring.
· Short hair became a sign of liberation.
· Make up became popular and sales boomed.
· Women now smoked in public and drove cars – this would have been frowned upon before the wartime.
Women whose lives didn’t change
· Women in rural areas continued to play their traditional roles.
· Among 10,000 farm houses – only 32% had running water, 96% did their own washing, 47% had Hoovers.
· The wages were low – so many women cared for children and the house and worked as well.
.The working class had very few electrical aids – only half had a phone.