Geography AS - Rebranding

Why?

• High Crime Rates
• Low quality infrastructure
• Decline in tradtional sectors of industry
• IRA Bomb

Solutions:

• Tourism based around "Coronation Street"
• Commonwealth Games
• Several BBC Operatons moved to Manchester

Key Players:

• EU - Stimulate economic growth
• NGO's - Promote city and strengthen the reputation and performance of Manchester
• New East Manchester - City council, National Housing Agency, North west  Developement

Why?

• Decline in jobs and Education
• Inrease in crime
• Stigma
• Less investment into schools, services and shops

Solutions:

• Flagships - Helps attract visitors and keep city modern
• National Exhibition Centre
• International Conference Centre - attracts people to city

Key Players:

• Birmingham City Council
• Lottery Fund
• Bullring Alliance (Partnership)

Solutions:

• Overhead pylons relocated underground
• Sport facilities built and reused by local people
• Olympic village will become affordable housing

Key Players:

• International Olympic Committee
• London Developement Agency
• Transport for London

Costs and Benefits:

• Increase in environmental quality
• Affordable housing for 3000 people
• Loss of jobs
• Marshgate companies had to relocate

Why?

• Poor infrastructure
• Away from Core Markets
• Fewer job opportunities
• Depopulation

Solutions:

• Extreme sports which gives young people jobs
• Jamie Oliver Restaurant: trains young people
• Eden Project: Visitor attration  social and economic benefits

Key Players:

• Objective 1
• Jamie Oliver
• Eden Project

Benefits:

• Uses Brownfield Sites
• Attracts tourists
• Education For Schools

Costs:

• Traffic Pollution
• Congestion
• Pollution
• Hard to Access

Diversification: Changing original purpose of land - into somethng new

Valorisation: Sustainable exploitation of underused local resouces to produce wealth

Why?

• Post-production countryside
• Issues with affordabe housing
• Local depopulation
• Lack of Transport infrastructure

Examples:

• Lob's Farm: Opened shop to sell to "Garde of Herigan" visitors
• Loch Lomond: Old Farm land used for outdoor activity centre

Problems:

• Low income country - less than $1
• Lack of education
• Lack of healthcare
• Subsistence agriculture

Solutions:

• Villiage Phone Initiative: Bye a phone to provide villiage with chep calls (economic boost, job opportunities)
• Equatorial Collage School: Provides chep education and encourages children to return to school