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Geography (2) ­ Rebranding

Rebranding ­ the process by which a place is
redeveloped, reimaged and marketed so that it gains a
new identity

1. Time to re-brand?/What is rebranding and why do
some places need it?
Why is it needed?
Economic/industrial decline
o Crime
o Age
o Poor education…

Page 2

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Geography (2) ­ Rebranding

Developers
Examples of how urban areas rebrand
London Docklands
o Declined due to WW2 damaging housing
and causing unemployment (21%)
o LDDC (London Docklands Development
Corporation): economically regenerated
the area by attracting private investment,
physically regenerate/beautify the area,
improve living conditions/prospects of the
community
Stratford Olympics…

Page 3

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Geography (2) ­ Rebranding

43% > no shop
52% > no post office
51% > no school
77% > no bus service
25% > depend on local shop for everyday needs

Primary Data Collection Methods
1. Interview with a farmer @ Low Bridge End Farm
Helped us understand the difficulties…

Page 4

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Geography (2) ­ Rebranding

Look at the products being sold in Grasmere and
their branding, compare them to regular unbranded
products in a local supermarket
There's an inflation rate of 400% on branded
products
5. General Observation & Photos
Visually compare the economic landscape and
environment of Grasmere, Penrith &…

Page 5

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Geography (2) ­ Rebranding

Finding out where shops were selling convenience
goods or comparison goods
Comparison goods chain stores. Bring
people to the town where they are likely to
spend on convenience items also
Chain stores clone town loss in culture and
originality
Penrith wants to have a mix between…

Page 6

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Geography (2) ­ Rebranding

o Suffered as a result of deindustrialisation
o Has brought social, economic and environmental
problems to the area (see secondary research
below)

Aim of Olympics:
o Reclaim lost land and brownfield sites
o Create an urban park to rival that created for the
Sydney 2000 Olympics…

Page 7

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Geography (2) ­ Rebranding

Nearly half of households do not own a car
May be argued that being in such a central
location where public transport thrives a car is
not a necessity
o Ethnic Group
62% of people living there were born in the UK
lot lower than NA…

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