Drowned In Sound - Niche Magazine

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  • Created by: amy
  • Created on: 11-05-13 10:05


  • Independent online magazine - (mixture of blog & music social networking site)
  • Found by a 18 year old entrepreneur
  • Started as an email music FANZINE
  • Sean Adams relaunched it as DIS


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  • Attracts 500,000 users per month
  • 60,000 registered users
  • In 2007, DIS attracted interest from BSKYB who wanted them to launch 5 new websites
  • INTERACTIVITY is a primary part of the site involving social networking site such as facebook and twitter
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  • The typical user is MALE, 25-35, Aspirer and individualist - window where most men are seriously into the indie section
  • USP= focus on independent artists and innovative new music
  • "vibrant independent music scene"
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