Media

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Anchorage
A fixing device -the text directs the reader through the signifiers of the image.
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Audience Share
The measure of audiences viewing programmes/chanels
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Banner Ad
Internet advert which contains a link to a different website
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Banner Headline
Page wide headline
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Brand Image
How an institution/media product is promoted to create a certain perception for the public
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Byline
Name of writer
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Caption
Headline under a photo
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CGI
Computer generated image - 3D graphics used for specail effects
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Codes and Conventions
A code is a network of signs which are culturally expected/shared. A convention is a method that is commonly accepted as tradition.
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Concepts
Ideas that can be applied to a media text in order to understand it
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Connotation
Meanings arrived through cultural experiences that a reader brings to the text
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Convergance
The coming together of media technologies
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Deck
The number of lines in a headline
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Denotation
Refers to the simplest level of meaning
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Editing
The process by which shots and sound are assembled into a finished narrative
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Editorial
An expression of opionion by the newspaper editor that reflects the view of the owner
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Establishing Shot
What is shown to let the viewer know where the action is set
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Genre
classification that groups together media text of a particular type
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Globalisation
The process by which he experience of everyday life is becoming standerdised around the world
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Headline
Words in large type, found at the top of the sotry summarising it
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Hybrid Genres
Texts which have elements of more than one genre (could create a subgenre)
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Hyperlinks
Website links which take you to another part of the website or to a new website
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Iconic
A sign which in some way resembles its object (looks/sounds like it)
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Iconography
Particular signs we associate with particular genres
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Ideology
The opionions/ beliefs of a particular group
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Institutions
The organisations/companies that produce or distribute media products
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Intertextuality
References within a text to another text. Its expected that the audience will recognise references
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Lead
The first paragraph of a news story
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Logo
The identifiying design used by a brand for recognition
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Masthead
The top of the front page which gives yout the title of the newspaper aswell as publication date
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Media Forms
Charecteristics of types of media products
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Media Franchise
The capacity to extend the life of charecters/settings/trademarks by producing futher media products
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Media Platforms
Technology through which we recieve media products
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Media Products
TV/radio programmes, films, advertisements, websites and newspapers etc produced for audiences
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Media Texts
Anything that has been constructed to appear in the media
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Mediation
Process by which an institution/individual/technology comes between events that happen in the real world and the audience who receive this representation
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Mise-en-scene
The composition of the shot
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Narrative
The process by which stories are constructed by producers and understood by audiences
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Network
TV broadcasting system made up of linked TV stations
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News Values
Importances of certain stories over others
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Niche Audience
The seperation of an audience into small segments, each with different tastes
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Polysemic
More than one meaning
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Post-modern
In society old certainties no longer apply, with globalisation and the internet, the cultural meanings of media constantly change
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Product Placement
Including a product in sound/vision in return for cash/services
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Protagonist
The main charecter in a film or any person at centre of a story
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PSB
Public service broadcasting- broadcasting system whose duty to a democratic public is to inform, educate and entertain rather than make commercial profit
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Readings
The understanding taken from and brought to the text by the audience
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Repertoire of Elements
The number of codes and conventions (technical, symbolic, narrative and setting) from which a selection can b mae
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Representation
Media texts are artificial versions of reality
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Schedualing
The postioning of a programme within a schedule in attempt to keep audiences tuned in
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Semiology/Semiotics
Meanings of signs
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Shot
Image capturd by the camera, covering framing, postion and movement choices made by cinematographer
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Stereotype
Standerdised mental image of a person/group/place/event
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Strapline
A short statement that sums up a story in a newspaper/magazine in a few words. May appear within main headline
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Synergy
The process through which a series of media products derived from the same text is promoted through eatch other
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Target Audience
Specific group of people which a media text is directed
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Transitions
The way in which shots and sounds/sequences of shots and sounds can be joined together to convey specific meaning
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UGC
User generated content (tweets etc)
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Viral Marketing
Encourgaed spreading of a message to others
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Vox Pop
The voice of the people, short interviews gathering opinions of the public usually in a street
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Other cards in this set

Card 2

Front

The measure of audiences viewing programmes/chanels

Back

Audience Share

Card 3

Front

Internet advert which contains a link to a different website

Back

Preview of the back of card 3

Card 4

Front

Page wide headline

Back

Preview of the back of card 4

Card 5

Front

How an institution/media product is promoted to create a certain perception for the public

Back

Preview of the back of card 5
View more cards

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