Criticisms of Core Theory: Mutli-Store Model of Me
The model is too rigid.
The model ignores individual differences.
The model assumes everyone's memory has the same structure.
STM and LTM are over simplified.
Why do some poeple have a better memory than others if we are all the same?
Rehearsal is over-emphasised - we do not rehearse every piece of information that goes into our LTM.