We remember things because they are significant and important rather than rehearsing them
Shallow Processing - not thinking about its meaning and less likely to recall it
Deep Processing - Thinking about its meaning and more likely to recall it as it means something
There are not different stores in the memory
Memory is not limited by space and time
Football scores study - fans were more likely to recall as it had a meaning to them
Non-Supporters only had shallow processing as they were not interested and it was forgotten
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