The cultural spaces are sites, where western hegemony is negotiated, challenged and changed.
1 of 22
Marxists would argue that some buildings transmit...
dominant ideologies
2 of 22
give an example of a dominant ideology
consumerism
3 of 22
SHOPPING CENTRES =
cathedrals of consumptions.
4 of 22
who is democratic shop for ?
for everyone
5 of 22
Democratic shops tend to be ... (3)
low down, accessible and open.
6 of 22
examples of democratic shops? (3)
pharmacies, newsagents,card shops
7 of 22
what are elite likely to be more? (4)
likely to be higher, more intimidating and even more dramatically lit and furnished.
8 of 22
What does this reinforce?
reinforces the class system
9 of 22
in shopping centres dominant ideology is not forced it is...
'dripped'
10 of 22
what are shopping malls evidence of?
globalisation
11 of 22
shopping malls make themselves 'natural places' for relaxation, where spending time is just one part of a bigger package. In this way the ideas of the ruling class are made ...
normal, so nobody thinks to question them.
12 of 22
The excess of the shoppings mall provides a daily demonstration that the ...
the capitalist system works
13 of 22
shopping benefits the ...
bourgeoisie - those who own the means of production.
14 of 22
shopping (buying into fashion, style and commodity fetishism) can be seen as?
cultural transmission of our identities.
15 of 22
the ability to reject and return goods can be seen as a
highly developed form of proletariat shopping.
16 of 22
the rejections and returns of goods reaffirms the roles of the
mistress/servant.
17 of 22
What does Williamson argue about achieving power?
Williamson argues that in a capitalist society, purchase and ownership provide one with status and power, therefore shopping is the only means of achieving control.
18 of 22
shopping malls can be used in oppositional ways. List 6 examples.
refuge from the weather, youths using them as meeting places, window shopping, rejecting/returning items, the congregating unemployed, women spending men's money.
19 of 22
HOWEVER the shopping mall is still clearly a place of ideological struggle between those
in power (hegemony) and those who attempt to resist it.
20 of 22
What does FISKE say about hegemoy?
hegemony can never finally relax in victory.
21 of 22
what can commodities can be seen as the resource that we have to use to exercise ...
control over our 'looks' or to make a statement about our subcultural or class identity.
22 of 22
Other cards in this set
Card 2
Front
Marxists would argue that some buildings transmit...
Comments
No comments have yet been made