COGNITIVE Approach - Collins & Loftus, Spreading Activation Theory of Memory

Collins & Loftus
Spreading Activation Theory of Memory + EVALUATION

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  • Created by: sshahedab
  • Created on: 30-04-14 16:13

COGNITIVE Approach - Collins & Loftus, Spreading A

SEMANTIC NETWORKS - dog --> paws --> can swim
semantic - meaning
activation - as search spreads, it moves from one concept to another & activates them

+ Loftus' study supports it - asked about either letters, descriptions or categories (EG 'a', 'red' or 'fruit')
+ Can be tested with clear controls- study been replicated
- One main aim to use model to program comp to asnwer qs that humans can - challenge
-
Only looks at semantic processing& ignores aspects EG when meaning not registered
 

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