COGNITIVE Approach - Collins & Loftus, Spreading Activation Theory of Memory

SEMANTIC NETWORKS - dog --> paws --> can swim
semantic - meaning
activation - as search spreads, it moves from one concept to another & activates them

+ Loftus' study supports it - asked about either letters, descriptions or categories (EG 'a', 'red' or 'fruit')
+ Can be tested with clear controls- study been replicated
- One main aim to use model to program comp to asnwer qs that humans can - challenge
- Only looks at semantic processing& ignores aspects EG when meaning not registered