Ergonomics, anthropometrics and fitness for purpos
Ergonomics-
The study of how products can be shaped and sized to work well with the human body.
Anthropometrics-
The study of the varying sizes of all the parts of a human body.
Fitness for purpose-
quality in terms of fulfilly a customer's requirements, needs or desires.
Anthropometric data often ignores the top and bottom 5%, which means that 95 percentile anthropometric data is used.
However, some ptoducts are targeted at specific groups, perhaps above average ones-such as shoes for basketball players.
1 of 2
Product Lifecycle
When a product goes on sale, it goes through different stages:
Introduction to market
generally a period of slow sales as the new product is launched. Because of the high costs involved in development and advertising it, profits are small at this stage.
Growth
the popularity of the product increases and more people want to buy the product, which boosts profits.
Maturity
demand and profit for the product hits a peak as most of those who are going to buy the product already have done. By now, competitors will have launched their products, which affects sales.
Decline
a period when sales of the product begin to slow down and profits reduce.
Comments
No comments have yet been made