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The Cognitive Approach
One assumption of the Cognitive Approach is that human behaviour can be explained in terms of
mental processes such as attention, perception, memory and language. All of these cognitive
processes help us understand and respond to the world around us. For example, when we see a dog,…

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One assumption of the Cognitive Approach is that the way we think effects our behaviour and we can
change our behaviour through changing the way we think. Rational Emotive Therapy (RET) aims to
change disordered ways of thinking in order to change disordered behaviour.

It was Ellis in the 1950's…

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One strength of the Cognitive Approach is that it looks at mediational processes which occur
between stimulus and response. For example, the mediational process of memory was researched
into by Tulving and Ptsoka who found that recall of lists could be improved from 50-70% with the
assistance of recall cues…

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The Cognitive Approach assumes that psychology is a pure science therefore behaviour should be
studied in an objective manner under controlled conditions which is why it uses lab experiments.

Examples of lab experiments include studies such as "the weapon effect" by Loftus et al and the
effect leading questions have…

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