What is motion design: graphics, animation

Motion design is the design of the movement of graphic objects. It can be two-dimensional, reminiscent of a dynamic cartoon, and realistic three-dimensional. The main tools for influencing the viewer in motion design are color, shape, movement, typography and music. Motion design always pursues some goal: it helps to reveal and illustrate an idea, evoke certain emotions, and make a product / service presentation bright. Often used in explaining videos https://explain.ninja/blog/top-7-animation-and-motion-design-trends-2020/ It's hard to surprise the sophisticated viewer these days, which is why motion design has become a popular way to grab attention.

In a short period of time, motion graphics can convey the necessary information, impress and be remembered for a long time. How does motion graphics differ from animation? Animation in cartoons differs from animation (motion) graphics in that it reveals a full-fledged plot. Motion graphics are an illustration of some information in motion. It can be numbers, a short story of a brand, or an animated YouTube splash screen that is a couple of frames long. Motion graphics accurately and vividly convey a message that the viewer does not have to exert to read.

Motion design uses audio, sound effects or voiceover to add realism to the action and engage the ear. Such animated graphics evoke emotions and are easy to remember, therefore the popularity of this type of design is growing.