Target Markets

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Target Markets
Holidays
Holidays have different segments of the market because of the many different types of
holidays you can go on. For example you can go on adventure holidays to Australia or a relaxing
holiday to Norway. The segments of the holiday market all depend on what you like but sales in these
types of holidays can be affected by your age, Socio-economics, income and interests.
Your age can effect what holiday you go on because if you are 60 years old you wouldn't go to
Ibitha for a holiday where you sleep in the day and go out all night partying on the other hand a 20
year old will not go to Egypt to look at ancient pieces of dirt. Having different ages looking for
holidays you will need to be able to have a choice of holidays for what they want.
Another point that will effect where you go on holiday is your socio-economic group will effect
where you go. As a doctor you would probably go to a 5 star cruise round the Atlantic than a dustbin
man who would go to Butlins as a Holiday. This is because the your day to day job effects where you
go as the people who work in a hospital will have a high level of intelligence making them more likely
to be able to afford these holidays, also if one person goes on a holiday like this many other
employees in the same group will be likely to enjoy this and go on that type of holiday.
Your income will be a great effect of what holiday you go on as a low earning cleaner won't be
able to afford to go on a £2500 cruise every year while a lawyer could afford it. That is why it is
important to have different priced holidays. The type of holiday you go on because of your income is
very much related to your socio-economic group as the higher up the groups you are the more
disposable income you have.
Another important factor in the holiday that you choose is your interests. Having different
types of holidays will allow you to have the widest market range. This is needed because everyone
has a different opinion on what they like on holiday. An example is that a young family would not got
to an isolated cottage in the middle of the lake district they would more likely go to a family friendly
resort.
Watches
Watches have different segments of the market because of the many different types of
watches you can buy. For example you can buy a £10000 Rolex or a £5 fake from down the market.
The segments of the watch retail market all depend on what you like but sales in types of watches
can be affected by your age, Socio-economics, income and gender.
Your age can effect what holiday you go on because if you are 60 years old you would go for
an old trusted brand such as Rotary as this is aimed for people who want to look elegant. A 20 year
old on the other hand would go out and spend his money on a bold and more rubusque watch that
can take a few bumps like a Brio. Having different ages looking for watches means you will need to
be able to give a selection.
Another point that will affect which watch you buy is your socio-economic group as a pilot you
would probably get a real Rolex that you wear to parties and show off to other people than a builder
who would go to the market and buy a fake that he can buy cheap and replace if it gets broken or

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This is because the your day to day job effects where you go as the people who work in a
solicitors people will have a high level of intelligence making them more likely to be able to afford
the more expensive watches, also if one person gets an expensive watch other workers would
probably like to buy it.…read more

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