- if prices are to low they may think it is a bad product
- Customers find lower prices more atractive
- You have to find a good balance
- are you marketing in the right place for your target market
- Are you marketing your product in the right place
- Are there lots of people seeing your product
- Wo are your target audience
- You have to decide whatproduct or service you are going to make, mainly on the audience.
- Are you making a high or low/cheap qaulity product?
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