Representation of youth: Some Girls

Representation of youth case study, based on the BBC3 programme Some Girls

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  • Created on: 28-02-15 15:36
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Case Study
Name/date text printed or released: Some Girls 3.2 (2015)
Purpose of text (inform/entertain etc.) and genre: Entertain
What is being represented? Youth
Audience Checklist
Targeting: The primary target audience for the text would be girls between the ages of 15
and 20, as it is shown after the watershed, and the main characters are sixthform girls,
who this audience could relate to. I would say that the secondary target audience would be
women between the ages of 21 and 40, who would be able to relate to the topics
presented in the text to their own memories of their youth. I don't think that the text would
be targeted at older than 40 because society and ideologies have changed and may not
be comparable. Furthermore, the programme is broadcast on BBC3, which has a
reputation of appealing to younger audiences due to its comedy base.
Uses and gratifications: Some Girls satisfies 3 of the categories suggested in the Uses and
Gratifications theory by Bulmer and Katz: Diversion, personal identity and social
interaction. Firstly, the text was created as a form of entertainment, and so the audience
would use it as escapism ­ by emerging ourselves in the lives of Viva, Saz, Holly and
Amber, we are able to forget our own lives and problems. Also, the main characters are
ones which we can relate to, and so we can use the text for personal identity. Some Girls
is a stimulus for social interaction as it provides reason for conversation and can be used
to build bonds between people.
Preferred, negotiated and oppositional readings with reasons: The preferred reading of the
text would be that the girls are mature and look after each other. For example, when Viva
goes missing, they team together to find her, putting their friend above the stall and the
money that Holly needs to buy back her mum's wedding ring in time for her dad coming
out of prison. The negotiated reading of the text would be that the girls can be mature, but
are also a bad influence as Holly was almost encouraging drug use. Also, Wombat and
Tonker see drugs as a way out. The oppositional reading would be that the characters are
all drug, alcohol and sex obsessed. Also, the uncle is shown as irresponsible as he
promotes drug and alcohol use without explaining the dangers, just saying "it might mess
up your brain".
Mass or niche: The audience for Some Girls would be mass as the show is broadcast on a
mainstream channel, although it would only be suitable for an older audience due to some
of the themes explored.
Young and Rubicam: I think Some Girls would appeal to the mainstream, as the majority of
youths would find themselves in a similar situation to that which the characters do.

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Secondly, I think Some Girls would appeal to the reformer as it promotes the girls as
rulebreaking and rebellious, and a reformer is often at the leading edge of society.
Maslow: I believe that Some Girls satisfies the third level of Maslow's hierarchy as it shows
the friendship bonds between the girls and how they stand by each other throughout the
text. Also, the text may touch on the 4th level ­ esteem ­ as the girls grow in confidence
as they get older.…read more

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Negative or positive representation: Some Girls offers both a positive and negative
representation of youth. The girls are shown to be mature and supportive of each other
however they do go off track and cause small problems for themselves and others as they
don't think about the consequences of their actions.
Technical analysis
Sound: Sound is used to emulate the hallucinations that Viva is experiencing after taking
the drugs. For example, when she is "listening to the tree grow", her voice is echoed.…read more

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it or realise what he is doing. Rocky is the princess' father as he has Viva, and because of
this, the villains can't have her. The girls are all helpers as they help to keep Viva on track,
whereas the uncle is a false hero ­ Viva looks to him initially as a role model as he is an
adult, however he turns out to be immature in regards to his views on drugs and alcohol.…read more


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