Teen Vogue

SEC C) Need to reference all 4 Media Elements; Language, Representations, Audience and Industry

TV = fashion, lifestyle, potilical and campaigning website and social media sites - takes a teenage approach to these topics. "Rise, Resist, Raise your voice" = slogan for the website. Owned and published by Conde Nast who aim to "educate, enlighten and empower young women." CN director = Anna Wintour. LIGHT TOPICS AND SERIOUS ISSUES!

Launched in February 2003 as a sister paper to US Vogue, aimed to target a youth audience who may have not been attracted to Vogue. Could attract brand loyalty, as readers of TV grow older they may become attracted to Vogue itself. Orginally cheaper to buy and smaller editions than Vogue. Orginally focused on fashion and beauty.

Sales declined during 2010-2015 because of online media > TV diversified. August 2015 = shift, 3 black girls on the front cover, became the best selling issue of the year! 2017 - announced that TV would continue as an online only publication therefore it has used convergence to maintain and expand it's audience. Target audience - 18-24 year olds, "genderless." More than 15 social media platforms.

IT IS A COMMERCIAL MEDIA PRODUCT! Shows how Conde Nast have developed their reach through technology.

Refer to background, midground and foreground when analysing.

Media Language

• codes and conventions of a website - navigation bar, 'shop now' buttons, logo placement (typically top left) grid layout, banner adverts. TV is both visually appealing and easy to navigate - 2 of the most important parts of a successful website.
• images, position, layout, typography, mode of adress, language USE SEMIOTIC TERMS
• Layout - resembles a traditional female lifestyle magazine, distinctive visual style, grid pattern
• Masthead = D: intertextual reference to Vogue, contrasting font styles, indicates the merging of two styles of journalism and genres & the brand identity as a mix of the old and new.
• "Teen" = D: red - brings it into the foreground C: references red top tabloid , sans serif, lower case, D: slanting to the right C: progression, looking to the future, D: clipped from 'teenager' C: informal and colloquial. Contrasted by "Vogue" - iconic masthead, elegant, black C: fashion and beauty topics to be discussed - sources of escapism. 
• Navigation Bar - 4 subsites - Style "How to apply glitter nail polish the right way", Politics - "Unions aren't as complicated as you might think", Culture and Identity "These habits can help you fall asleep" - each of these have sub sections.
• Articles identified with a heading & an illustration
• #TRENDING feature - regularly updated section, up to date stories
• Photos - mix of instagram shots, promotional photos & photoshoots 
• First political essay published on website in December 2016
• LOOK AT ADVERTS - one for getting women into STEM jobs, some for CN products
• Often many photographic images and a 'lead' story, diverse models
• TV was one of the first magazines to ban the use of PhotoShop on it's models
• Genre - broadening TV's genre has broadened…