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Slide 1

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Social Approach…read more

Slide 2

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1964, Kitty was attacked on 3 separate occasions within 35 min
period by a man with a knife- she was killed in the 3rd attack.
38 people witnessed the murder but non of them reported it to the
police till it was too late
No one wanted to come forward to help by intervening or calling the
police until finally 1 man got a neighbour to call after getting advice
from a friend in another country.…read more

Slide 3

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They were interested in whether the presence of others affected helping
behaviour- used Kitty as a stimulus to look at the `unresponsive bystander'.
They thought that it was because there were s many witnesses tto her
murder that she wasn't helped.
They asked male college students to sit in a waiting room and fill in a
Researchers then arranged for smoke to pour into the room and watched
their behaviour
75% reported the smoke within 5 mins when alone
When waiting in groups of 3, only 38% of students reported the smoke in 6
mins…read more

Slide 4

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The ones wh0o were waiting together looked to each other for guidance as
to how to behave
When no one moved, they redefined the situation as harmless (pluralistic
Another factor they found that influences whether others help or not is
diffusion of responsibility
This is where the responsibility for the situation is actually spread among
the people present
The more people present, the more a potential helper believes that the
responsibility is spread out, so they feel less personally responsible and are
less likely to help as a result.
They then decided to manipulate the size of the group again, but this time
so they couldn't see each other or talk to each other.…read more

Slide 5

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Used female students and told them they were part of a personal
discussion (hence they were alone in cubicles to remain anonymous)
At the start of the discussion, students believed they were talking to 5, 3 or
1 other student
There were actually no other students just recorded responses. Soon after
it started, the stooge would explain she had epilepsy and shortly after
seizure noises would be made and then falling silent.
When thought only 1 other person present , 85% responded to help in 60
When thought to be 3 in a group, 62% responded to help in 60 secs
When thought to be 5 in a group, 31% responded to help in 60 sec
Piliavin wondered if there was low ecological validity and considered that
the level of help offered would be affected by the nature of the victim.…read more

Slide 6

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To see if in a face-to-face situation in a real-life setting from which
there would be no clear escape route:
Whether an ill person would get more help than a drunk
Whether there would be an ethnocentric behaviour in helping
Whether the intervention of a model would influence others' helping
Overall aim: to investigate under real life conditions the effect of
different victims on the speed and frequency of helping and he race
of helper.
Hypothesis: A man who was seemingly ill would be helped more
than a man who seemed to be drunk…read more

Slide 7

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Slide 8

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Slide 9

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Slide 10

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Jessi Parker


Hello, Holly I'm an AS Psychology student and I'm really in need of strengths and weaknesses for the: Method, Types of data, Sample ect I cannot open the power point presentation, so I was just wandering if it actually had any of these on or if it was just a summary of the study. Thank you.

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