Social Approach & Studies Summery

Social

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  • Created on: 31-05-11 17:30
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- People are influenced by those around them, how others behave and their characteristics; we imitate role models and
Assumption
try to fit it. We make judgements based on how they look or act.
Social - Other people and the surrounding environment are all major influences of our behaviour.
Approach Studies Strengths Weaknesses
Milgram Use of real life It is difficult to study
Social Reicher and situations social behaviour ethically
Haslam Contributions in Difficult to generalise
Piliavin et al understanding social
behaviour
Studies Important Background Research/Information/Theories
- RH wanted to replicate the Stanford Prison Experiment by Zimbardo in an ethical
Social Reicher and Haslam: way
Psychology The BBC Prison Study - Wanted to test the situational hypothesis that the situation can affect behaviour e.g.
abuse of prisoners in Abu Ghraib, Iraq, can it be explained by situation?
- Events such as genocide of 6 million Jews in Nazi Germany sparked research into
Milgram: Behavioural study of obedience and processes behind obedience, crimes against humanity.
obedience - Milgram favoured a situational hypothesis to explain obedience of an inhumane
leader, Hitler.

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Piliavin: Good Samaritan: an -Death of Kitty Genovese in 30 minute attack where 38 witnesses refused to help
underground phenomenon? inspired studies on bystander behaviour, helping behaviour.
-Bystander effect, Genovese syndrome
Study Aim Method /Design Sample Results / Conclusion
Milgram To investigate what level of Controlled Observation - Obtained from newspaper adverts, - Of the participants, 65% continued to the
obedience would be shown by direct mailings.…read more

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Reicher & - To provide data on interaction Experimental Case Study - Self-selecting/volunteer sample - Guards did not develop group identity /
Haslam between groups of unequal power - Psychometric tests measuring social coherence - they did not internalise power role
and privilege. Matched pairs and repeated variables (racism, social dominance, and could not agree with each other.…read more

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