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1. Adding value 1. Missing words Adding value allows businesses to increase the
______________________ consumers are willing to pay for a good
or service. It can be created by high levels of product design and quality, greater convenience, or a highly
______________________________brand. Value added is measured by the difference between…

Page 3

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4.1 Which three of the following statements about added value are true?
a) Added value is always equal to the level of profit made by a firm
b) Whether a product's feature adds value or not depends on what the customer thinks
c) The Ryanair brand adds value because it…

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2. Branding and differentiation
1. Missing words
Branding involves creating an for a good or service that makes it stand out from the competition.
The degree to which consumers see a brand as being different from rival products is known as product
differentiation. Developing a highly differentiated can have a…

Page 6

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e) Retailers will be more likely to stock the brand.
f) Any price increases will lead to large increases in the volume of sales.
4.2 Which two of the following statements about branding and product differentiation are true?
a) A brand leader will have the largest percentage share of sales…

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Page 8

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3. Break even analysis 1. Missing words A business breaks even when it produces just enough
____________________ from its output and sales to cover
its costs. Until it reaches this level of production, the firm will be making a_____________. However, once
output
and sales increase beyond break-even point, the firm…

Page 9

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a) £6 b) £12 c) £18 d) £24
Justify your answer:
_______________________________________________________________________
3.3 The firm's break-even level of output is equal to:
a) 25,000 units b) 50,000 units c) 75,000 units d) 100,000 units
Justify your answer:
_______________________________________________________________________
3.4 The firm's margin of safety at an output level of 75,000…

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davidsalter

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This 100 page document contains many excellent exam style questions that are a superb revision tool. Answers are not provided but this should not be a problem with teacher or text book support.

Hilmy Mohamed

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thanks

jeanbulyaba

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God bless you!

j240x

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Brilliant

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Pages in this set

Page 1

Preview of page 1

Page 2

Preview of page 2
1. Adding value 1. Missing words Adding value allows businesses to increase the
______________________ consumers are willing to pay for a good
or service. It can be created by high levels of product design and quality, greater convenience, or a highly
______________________________brand. Value added is measured by the difference between…

Page 3

Preview of page 3
4.1 Which three of the following statements about added value are true?
a) Added value is always equal to the level of profit made by a firm
b) Whether a product's feature adds value or not depends on what the customer thinks
c) The Ryanair brand adds value because it…

Page 4

Preview of page 4

Page 5

Preview of page 5
2. Branding and differentiation
1. Missing words
Branding involves creating an for a good or service that makes it stand out from the competition.
The degree to which consumers see a brand as being different from rival products is known as product
differentiation. Developing a highly differentiated can have a…

Page 6

Preview of page 6
e) Retailers will be more likely to stock the brand.
f) Any price increases will lead to large increases in the volume of sales.
4.2 Which two of the following statements about branding and product differentiation are true?
a) A brand leader will have the largest percentage share of sales…

Page 7

Preview of page 7

Page 8

Preview of page 8
3. Break even analysis 1. Missing words A business breaks even when it produces just enough
____________________ from its output and sales to cover
its costs. Until it reaches this level of production, the firm will be making a_____________. However, once
output
and sales increase beyond break-even point, the firm…

Page 9

Preview of page 9
a) £6 b) £12 c) £18 d) £24
Justify your answer:
_______________________________________________________________________
3.3 The firm's break-even level of output is equal to:
a) 25,000 units b) 50,000 units c) 75,000 units d) 100,000 units
Justify your answer:
_______________________________________________________________________
3.4 The firm's margin of safety at an output level of 75,000…

Page 10

Preview of page 10

Comments

davidsalter

Report

This 100 page document contains many excellent exam style questions that are a superb revision tool. Answers are not provided but this should not be a problem with teacher or text book support.

Hilmy Mohamed

Report

thanks

jeanbulyaba

Report

God bless you!

j240x

Report

Brilliant