GCSE Business - Marketing

Contrary to popular belief, staring blankly at those notes/doodles you scribbled during lesson 4 on 21st of October is unlikely to help you pass your exams. This PowerPoint presentation, however, could help to a certain extent... I have taken a year 11 past paper and summarized all the topics in 10 basic power point slides. The slides are colourful and funny so you won't get bored reading them. However I cannot guarantee that they are everything you will need to help you pass your exam, but you can be the judge of that. Cheers :)

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  • Created by: Axe Man
  • Created on: 30-11-11 15:51
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Slide 1

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Marketing…read more

Slide 2

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It is important that businesses brand and differentiate themselves because...
1) It helps customers to remember the business (which can lead to repeat purchases).
2) It can help lead to more product trials.
3) Premium prices can be charged.
Premium price ­ A price that is ridiculously above
average from products of a particular type ­ you are
differentiation ­
simply paying for the name and reputation of the
Making one product
business e.g. A Gucci belt
different from another
Generic product ­ A by changing its:
general product made by Branding and - Cost
a number of different - Appearance
businesses ­ e.g. A bar
Differentiation - Function
of soap
Own brand ­ A product which is sold under
Brand ­ The name of a business the brand name of the supermarket chain
which consumers can identify and rather than the business that manufactures
associate with ­ e.g. McDonald's it ­ e.g. Sainsbury's cookies
If you don't have product differentiation, people will see your product as being identical to others, which means
they will only buy it if it's cheaper ­ which means less profit for you.
Question to remember
What makes a product stand out from the crowd?…read more

Slide 3

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It's important that businesses let customers trial their products for free because...
1) It creates awareness
2) It can help start customer loyalty
3) It tells the business whether the product will be successful or not
Product trial ­ Customer loyalty ­
Repeat purchase ­
When consumers try a Willingness of buyers to make
When a customer
product for the first time repeated purchases of a
buys a product
and assess whether to product (or just from a
more than once
buy it again or not particular business in general)
Product Trials, Repeat Purchases & Customer Loyalty
Viral marketing ­ Public relations ­ Low trial pricing ­
Getting individuals to Promotion of a positive Setting an initial low
spread a message about image about a product or price for a new
a product through their business by giving product so that it is
social networks such as information about it to the attractive to
Facebook or their group general public customers
of friends
Question to remember
Why do businesses let you try before you buy?…read more

Slide 4

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The marketing mix is the combination of factors which help the business take into
account customer needs when selling a product, and how to distribute that product.
It is usually summarised as `The 4 Ps' ­ Price, Product, Promotion and Place.
Price ­ The amount of Product ­ A good (or service)
money the customer will produced by a business or
have to give up to organization and made available
acquire the product to customers for consumption
The Marketing Mix
Promotion ­ Place ­ The way the
Communication between product is distributed ­
the business and the how it gets from the
customer, making the producer to the
customer aware the product consumer ­ and where it
is for sale. is sold
Question to remember
Why do fewer than 1 in 5 business succeed?…read more

Slide 5

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The product life cycle (PLC) represents the stages through which a product passes, from
its development to being withdrawn from sale; the phases are research and
development, launch, growth, maturity, saturation and decline.
Product life
Research and Launch Time
Question to remember
Are products popular forever?…read more

Slide 6

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Let's take a look at each stage up close...
Research and Development ­ This is when the product is being designed, a lot of
money is spent. Market research is undertaken to see if anybody actually likes the
product. For the business, profits at this stage are negative.
Launch ­ The product is then officially placed on the market available for consumers
to purchase. Money is spent promoting it in order to create customer awareness.
Profits are still relatively low.
Growth ­ People begin to notice the product and so its sales gradually begin to rise.
This is when profits fire up.
Maturity ­ The product is well known. A lot of consumers are buying the product.
Sales are high. The whole world is going crazy (just kidding!). Profits at this stage are
at their height.
Saturation ­ Now everyone has the product and frankly, they are getting bored of it.
This is the beginning of the end. The product is no longer `attention-grabbing'.
Decline ­ This is the end of the end. The product's sales decrease and eventually
reach an absolute zero because no one is interested anymore. *sob*…read more

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Slide 10

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A very comprehensive presentation covering all the aspects of marketing required for the GCSE. Can be used to produce more interactive revision tools or for last minute revision.

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