Location (GCSE BBC Bitesize Revision)

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Business Studies


A business's location can make an important difference to its success. Choosing the right location means taking into account a number of factors.

The importance of location

Lorries on the motorway (http://www.bbc.co.uk/schools/gcsebitesize/business/images/transport2.jpg)

Being close to main roads can be an advantage for a business

Location is the place where a firm decides to site its operations. Location decisions can have a big impact on costs and revenues.

A business needs to decide on the best location taking into account factors such as:

  • Customers - is the location convenient for customers?
  • Staff - are there sufficient numbers of local staff with the right skills willing to work at the right wage?
  • Support services - are there services offering specialist advice, training and support?
  • Cost - how much will the premises cost? Those situated in prime locations (such as city centres) are far more expensive to rent than edge-of-town premises.

The importance


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