Promotion - Marketing Mix (BBC Bitesize Revision GCSE)


Business Studies


There is much more to promotion than advertising. Businesses use various methods to gain publicity.

Customer awareness

Promotion refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity. Businesses create an overall promotional mix by putting together a combination of the following strategies:

Busy Shanghai street with advertisements along the walls of the buildings. The most prominenet advert is a large lit-up Coca-cola bottle on the corner of a building.  (

Promotional material on a high street in Shanghai

  • Advertising, where a business pays for messages about itself in mass media such as…




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