Promotion - Marketing Mix (BBC Bitesize Revision GCSE)

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Business Studies


There is much more to promotion than advertising. Businesses use various methods to gain publicity.

Customer awareness

Promotion refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity. Businesses create an overall promotional mix by putting together a combination of the following strategies:

Busy Shanghai street with advertisements along the walls of the buildings. The most prominenet advert is a large lit-up Coca-cola bottle on the corner of a building.  (

Promotional material on a high street in Shanghai

  • Advertising, where a business pays for messages about itself in mass media such as…


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