- Created by: happy child.
- Created on: 20-05-11 11:46
There is much more to promotion than advertising. Businesses use various methods to gain publicity.
Promotion refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity. Businesses create an overall promotional mix by putting together a combination of the following strategies:
- Advertising, where a business pays for messages about itself in mass media such as…