Promotion - Marketing Mix (BBC Bitesize Revision GCSE)

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Business Studies

Promotion

There is much more to promotion than advertising. Businesses use various methods to gain publicity.

Customer awareness

Promotion refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity. Businesses create an overall promotional mix by putting together a combination of the following strategies:

Busy Shanghai street with advertisements along the walls of the buildings. The most prominenet advert is a large lit-up Coca-cola bottle on the corner of a building. (http://www.bbc.co.uk/schools/gcsebitesize/business/images/coke_advert.jpg)

Promotional material on a high street in Shanghai

  • Advertising, where a business pays for messages about itself in mass media such as…

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This is part of the concepts behind the soundcloud follower bot for real soundcloud promotion! When it comes down to sales, there is always automation involved but quality will always prevail, especial when it comes down to real fans of djs, producers, radio hosts, singers, musicians like drummers, guitarists and etc. The soundcloud follower bot is meant to assist artists.

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