Slides in this set
Analysis of Product
Intended purpose of Product
Purpose The pick guard is the protection of the finish Elegant type of wood (e.g. mahogany)
The well known parts are: of the top of the guitar while using picks. Strings are supposedly not easy to break,
· To be able to play music
Headstock, Jack for the lead of the amplifier is on the whenever consumers try to use and tone it, it
To be able to turn the electric knobs easily should not be easy to break.
Nut, normal distance wherein it is easier to put the
for easier use
lead whenever in use of an amplifier.
Tuning Keys As well as turning the tuning keys Manufacturing:
Body is a bit curved so that it would be
Frets, The pick guard should be protecting the easier to carry and played even without the Manufactured in the Epiphone Company so
Truss rod, finish of the top of the guitar straps. that they would easily know which one is not
Inlay, The jack for the lead of the amplifier should made by consumer's satisfaction.
be in the right distance so that it would be
Neck and fret board, easier for the guitarist to jack in the lead Interview with a Consumer Time:
Neck, whenever in use of an amplifier.
Quality needs to be perfect, from the sound Manufacturers take less time in making the
Pickups, The body should be curved so that it would of the guitar to the tuning keys, etc. guitar so that they wouldn't lose the cost that
be easier for the guitarist to play even though they are making because there are no more
Electric control knobs,
he is not using any straps. Performance of the guitar must be almost guitars made.
Bridge perfect as well, even with the lead of the
Pick guard, guitar, the amplifier with it and all the electric Cost:
The tuning keys must be easy to turn and knobs. The cost of an original Epiphone guitar is
Jack for the lead and amplifier exact so the tuning would be right Having the strap handles, and the strap around £150+
The frets are easily known where they are. should not be easily broken, whenever it is
Features used always when playing. The electric Efficiency
The pickups are in the normal distance knobs should not loosen because it is one of
from the strings so that they would not pick the important special features on an electric
It is not bulky so that it would be easier to play even Manufacturer uses computer, to be easy to
up the vibrations when strummed, and guitar like Epiphone SG.
without guitar straps correct wrong measurements, etc. also,
plucked. It needs to be easy to use so that the
The pickups are put wherein they are easily reached computer move faster than people, so having
by the guitarist The electric control knobs is easy to turn so guitarist would be over fatigued whenever a computer to scale all the work in
Also the same as the electric control knobs whenever you want the treble, bass or playing the guitar. (e.g. too heavy, hard to manufacturing would make it more faster to
The neck is easy to hold when playing volume turned up or down even though you play. etc.) produce guitars
Specification points Needs of the Manufacturer
The pick guard is the protection of the finish
of the top of the guitar while using picks.
It should be durable Manufacturers of Epiphone SGs are the
Lightweight Jack for the lead of the amplifier is on the Beijing Gibson Musical Instrument Co. Ltd
Easy to push the strings normal distance wherein it is easier to put the
Pickups should be in the right place lead whenever in use of an amplifier. Materials
Must not be bulky Body is a bit curved so that it would be
Must be shiny Materials that is required to be scratch
easier to carry and played even without the
Analysis of Product
Criteria for designing on original product
Should be able to play music Guitar must be stylish
Must have range of colours and styles to suit people's mood.
Consumers must be able to play it comfortably. Materials and Components
It must be easy to take care of or maintain.
Shouldn't be heavy. Like all electric guitars, its body must be made of glossy
wood (e.g. mahogany).
Function· The other metal parts must not be too sharp so that when Ergonomics and Anthropometrics
touch the consumer would not be cut. The body of the guitar must have a curvy shape so that when the
The tuning keys must be easy to turn and exact so
consumer doesn't have straps it is easier to put it on their lap when
the tuning would be right.
Production Methods playing.
The frets are easily known where they are. Pieces of the guitar must be made on a computer so that The neck of the guitar must meet the average grip of a person so
when done by the machine it is perfectly designed. that it would be easier to hold it whenever a consumer uses it.
The pickups are in the normal distance from the
Batched production could be used in manufacturing the
strings so that they would not pick up the vibrations guitar, because they would not know how many people would
when strummed, and plucked. Aesthetics
buy the guitar, so if ever they need just only one more, they
Must have a range of colours so that it may suit the mood of the
The electric control knobs is easy to turn so still batch produce so that if ever more is needed they made
whenever you want the treble, bass or volume turned Mustn't have the smell of varnish whenever newly bought.
up or down even though you are playing. Must have the smooth finish so that whenever the consumer uses
Performance The parts must be easily unassembled so that when strings it, it may be a plus when bought.
need to be replaced it would be easily assembled and
The sound of the guitar must have good quality.
Tuning keys must be working well, so that the tone In assembling the guitar in the manufacturing area, a The price of the product must practical as other competition
can be adjusted whenever needed. machine could do it so it can be watched and controlled by manufacturers to compete with value for money.
Size The product could be known as one of the highest quality products
so that it would be more known.
It must the average size of an electric guitar that has Finish
It must have a smooth finish Because of the brand name and of course the quality that it has, it
As well as the edges so that the consumer won't get cut. must have a reasonable but high price
The size of the neck must meet the average grip of It must be comfortable to hold and to play music as well.
an average person. It must attract the target market so that more consumers Product Life span
Ergonomics and anthropometrics data need to be
would buy. Most famous guitarist have collection of guitars, life span would
met on the size of the guitar most probably be a very long time, of course when maintained often.
Health and Safety The product should have a warrantee so that if it does not satisfy
The strings should not be easily broken so that when the the consumer, they can bring it back and replace it.
consumer tightens the tuning keys it wont break.
Weight Edges must be smooth enough so that the consumer won't
Cost of production and retail
Must weigh the average weight of an electric guitar. get cut on the edges while playing
Cost of production must be as low as possible, but still high
Quality testing and standard quality.
The guitars must undergo quality testing so that when
Ease of Use consumers buy it, they wouldn't have too much complaint Value Issues
when using the guitar Because the guitar is made of wood (e.g. mahogany),
The strings must be easily plucked and strummed manufacturers should only cut wood if the tree is already meant for
Tuning keys must be easily turned Maintenance cutting, not an immature tree.
Electric knobs must be easily turned as well. In cases of spilling the guitar must have a protective
When making the guitar fashionable, they must not have any
images or text that can offend other religion or other races. (E.g.
Must be cleaned once in a while.
The materials and components used must be durable so having a nazi sign on a specific guitar)
that when it is always used it wouldn't wear out, especially the
metal parts.…read more
Analysis of Product
Strengths and weaknesses of the product
Function Materials Manufacturing Ergonomics Aesthetics Cost
The strings are easy to strum and The entire finished material of the These kinds of guitars are The body of the guitar has a curvy Although Epiphone SG does not Cost of the materials and the other
plucked. Epiphone SG guitar is anti scratch, and manufactured to a high quality shape so that when the consumer have a range of colours yet to fit the parts are low cost but even though they
The electric knobs are easy to turn glossy. because well-known guitarist doesn't have straps it is easier to put it mood of consumers, the colours they are, it has high quality because they
whenever you want to adjust the The wood used in making the guitar on their lap when playing. have such as black and red, are mostly are under the makings of Gibson as
uses these guitars. the colour liked by most guitarist well.
volume etc. is very durable and strong and it does The neck of the guitar meets the
Tuning keys are easy to turn as well not bend even though you put the Strong wood for high quality average grip of a person so that it because of punk-rock mood when Because they are partners with
Strengths whenever you tune the guitar or change guitar on a guitar stand for a long time. sounds. would be easier to hold it whenever a playing. Gibson, Epiphone is sold on a high
the strings of the guitar. Because the wood used is one of the consumer uses it. The finish of the guitar looks perfectly price because of the name and of the
Bridge of the guitar is easy to take out best woods like mahogany or ebony, The electric knobs, the amplifier jack, varnished but you can never smell the maker.
whenever you change the strings as all in all it is an attractive material. the pickups are put in a place wherein it varnish when newly bought.
well. Metal parts are not too sharp so that is easy for the consumer to reach, and Guitars are usually used near your
Fret bars are easily known where the consumer won't be cut when not having to rotate the guitar just to body and your hands; this guitar has a
they are because they are done in a playing. adjust the volume and treble etc. smooth finish so that consumers are
way where it sticks out and you could Strong wood for high quality sounds not cut whenever they are playing.
feel it with your hands without looking at
It is not designed to play sitting down If it gets wet, the wood can The makers of the guitar did not take It does not have a range of colours, It does not have a range of colours,
It is hard to set up the materials
for a long period of time, because the easily loose its glossy feature. when manufacturing because into account the fact that not all people which could fit the mood of every which could fit the mood of every
guitar body is too small. have the average grip of a person, so if consumer. consumer.
Because of the glossy texture they need the different kinds of the person has a smaller grip or
Most people carry the guitar by their Taking credit to the colour blind Taking credit to the colour blind
of the wood, it is easy to have colour in the body, or because thechubbier fingers, it is harder to play and
neck and might damage the truss rod people, the colours of the guitar should people, there must be symbols on the
and bend it. basically guitar is not fingerprints on it that is hard to materials are sometimes importedhold the chords when playing. have some colours for the colour blind guitar so that colour blind people would
Weakness meant to be carried around on two take off. from other countries, therefore Sometimes it is harder to use the people, and the frets should be seen in recognize the frets and should be seen
hands, which is not good for the guitar. The metal parts can easily rust the time is wasted waiting for the electric guitar when sitting down a way that a colour blind could see it. in a way that a colour blind could see it.
An electric guitar needs a high quality when not used or when the
lead and amplifier, if the amplifier is not
a high quality and the lead is, or vice
consumer has sweaty hands.
materials to come. because it is too small and whenever
you sit down you have to slouch down
a bit to hear it without an amplifier.
versa it wouldn't sound right, especially
when you're playing and you have to
move it distorts the sound and it ruins
A guitar with a built in amplifier will be The materials of the guitar can come in Even though time is needed in Although the makers of the guitar had In aesthetics, there are loads of Most famous guitarist collect guitars, or
applicable for the weaknesses that are with quite loads of weaknesses if they manufacturing the guitar, the some flaws on the ergonomics of the important details wherein you have to buy a new one whenever they have
stated, so whenever you want to move have not been put together, but if they manufacturers order earlier so that they design, the strengths still make it take account for all the consumers; used the other guitar just once, and
Conclusion for performances it wouldn't ruin the have been put together, they work very would not run out of materials, and almost perfect, especially when it has therefore even the weakness can be a even beginners nowadays would want
performance because of a low quality well, they produce high quality would be easy to manufacture more in high quality sound that just that bother for other consumers. a high quality and a well known guitar
lead and separate amplifier. performance for the consumers. the time they can reach their sales. when they first start to play…read more
Analysis of Product
Strengths and weaknesses of the product
Product Function Materials Manufacturing Ergonomics Aesthetics Cost Conclusion
We all know that the Gibson As well as all electric guitars, Gibson SG is the maker if Its shape is very curvy and it's Gibson SG has more It cost more than the One thing that I noticed on this
SG is quite the same as the they can be made on very high Epiphone SG, so most of the easy to put on lap whenever a different range of colours Epiphone SG, because of its product is it costs more an has a
Epiphone SG although some of quality woods such as manufacturing is done quite the consumer is playing, which is very high quality than Epiphone
when made, whether it's name and of its maker.
the Epiphone SG has only 2 mahogany, ebony etc. same with the Epiphone but, they quite the same with the Epiphone because it is a well known
Gibson SG custom made or the mass-
electric control knobs and this would be more mass-produced SG. maker, which makes it hard for
one has 3. because of its name and maker. produced colours of the my guitar, because no one
guitar. would buy it with such a high
cost with a not so well known
It is also a stringed A violin is usually made of On manufacturing a violin, it It has a chinrest to make it On most violins there are only Most of the student violins cost What I noticed in this is, it is
Violin instrument, but it is seldom different kinds of wood, for would take more or less the easier for the consumer to play, small range of colours, because on a range from £55 - £75, on the hand made because of the
plucked, you play it with the example the neck is usually same time an electric guitar is because it is a small instrument most of the violinist are playing other hand the proper design of the violin, to make it
used, because the electric guitar and you normally use bowing on an orchestra, therefore they professional violin cost on a perfect on the quality of the
use of bows that produces made of maple, while the has loads of components in it, techniques, not plucking or have to have the same colour of range of £80 - £100. sound and the body of the violin,
the sounds by the vibrations fingerboard is made of and the violin is mostly strumming unlike on a guitar. violin when playing. As we all know that there is an which would make it nice if the
of the bow. Ebony. handcrafted for the holes to be It also is small to make it easier
It can be light and its colour electric violin, which would cost guitar I have now is hand made
perfectly carved and the sounds to carry whenever you play it. can be nice to the eyes as well £200 - £500. so that it is made sure that it
to be perfect, therefore, the time would produce a high quality
used in manufacturing the violin sound and a high quality looking
is quite the same with the electric (aesthetics) for consumers to
guitar. buy it.
Electric Acoustic Guitar It may be quite the same as the Electric acoustic guitars Manufacturing an electric It also has the curvy body so There are loads of electric Electric acoustic guitars cost on Electric acoustic guitar is heard
electric guitar, but it is a mixture have quite the same acoustic guitar is quite the that it would be easier for acoustic guitars all over the a range from £150 - £300, even though without an
of an acoustic and an electric consumers to put it on their lap world, so most probably there arebecause there are more amplifier, so I'll try to make sure
materials with electric and same in manufacturing an
guitar, because on an electric when playing. different range of colours, and components in it because it is a that my product has high quality
guitar, without an amplifier you acoustic guitars combined Epiphone SG
The neck has the average grip range of designs to suit the mood mixture of electric and acoustic sound when I put the amplifier
can hear the sounds, but on the together. of a normal aged person. of the consumer. guitars. with the guitar itself.
electric acoustic either way you Even with the electric control Some of the custom made
can hear the sounds. knobs, it is placed wherein it can electric acoustic guitars are very
be easily reached by the fashionable because of the
consumer when playing. designs that consumers want on
Lap Guitar Lap guitar is different from the Because it can be electric or In manufacturing a lap guitar, it It is light to make it easy to put It can be costumed made, so Because they are not so well I've noticed that it is smaller than
normal guitars, you put it in your acoustic, it has the same is not that well known rather than on lap when playing that it can suit the mood of the known, they cost much more than most guitars, evidently because
lap, and you pluck the strings materials such as the electric electric and acoustic guitar, so its It small to make it easy to carry consumer, whether it's a different most guitars, they range from it is a lap guitar, so I'll try to
differently as well as holding the acoustic guitar, with different batched produced. around. colour or a different shape. £100 - £300. make sure the size of my guitar
chords differently as well. components for its use. The lap guitar has a level back would fit on the purpose on what
for it not to rock when playing on I'm meant to be doing.
your lap.…read more
I have researched that there are many types of guitars and stringed instrument available to the public.
Analysis of Product
Nevertheless, I have seen that they have weakness which some include, having to carry it around all the time
with an amplifier on the other hand. The type of guitar I have chosen to improve is the typical electric guitars Design Brief and Specification
with the control knobs, pickups etc. However, I have examined it, and their weaknesses are almost the same as
other electric guitars and stringed instruments. As the amplifier is so much hassle when you carry it all around Safety
with the guitar as well, and the shape of the guitar is a bit hard when playing it especially when sitting down. Some of the metal part must be too sharp especially the strings, so when consumers play it they wouldn't
get cut especially when changing from a different chord to the next.
I am going to improve my product by redesigning the shape of the guitar in which it can be easier to play when The side of the guitar especially in the top of the headstock and the tuning keys must not be sharp as
sitting or standing up, as well as easier to carry, and to put a built in amplifier so that there is less hassle when well, so when consumers turn it or hold the headstock they wont get cut.
you are setting up for a performance.
Specification Evidently electric guitars must not get wet, or get something spilt on it, so that it wouldn't ruin the
electronics inside the guitar.
Ergonomics The materials and components used must be durable so that when it is always used it wouldn't wear out,
The body of the guitar must have a curvy shape so that when the consumer doesn't have straps it is easier to especially the metal part.
put it on their lap when playing.
The neck of the guitar must meet the average grip of a person that it would be easier to hold it whenever a Size and Weight
consumer uses it. Must have the normal weight of an electric guitar, so when consumers are playing it would be easier to
The tuning keys must be easy to turn, so when the consumer is tuning the guitar it wouldn't be hard for them play even when standing up.
to use one hand in turning the tuning keys. As well as having the right size, so when consumers are playing it won't be hard for them if it's big or
Electric control knobs must be reachable when the consumer uses the guitar, so that it would be easier for small, it's just the right size.
them to adjust the treble or the bass etc while playing.
The fret bars must be correctly placed and easily known where they are, so when the consumer is playing it is Product Life Cycle
easy to know which chord to do next. Life span would most probably be a very long time (in regular maintenance), because most famous
Must have a handle grip on the side, so that the consumer can easily grip it even without the case. guitarist has collection of guitars, and of course there are people who have a collection of well known
guitars on display in their houses or placed in museums.
Aesthetics The product should have a warrantee so that if it does not satisfy the consumer, they can bring it back
Must have a range of colours so that it may suit the mood of the consumer. and replace it.
Mustn't have the smell of varnish whenever newly bought, so that it wouldn't have a negative outcome with the
Must have the smooth finish so that whenever the consumer uses it, it may be a plus when bought. Consumers should be band artists who play the guitar, so that I would be easier for them to transport their
The guitar must have a good design, so that consumers have a good time playing it when other people are guitar with built in amplifier rather than carrying both amplifier and guitar.
watching. As well as students who play the guitar in school, the same reason with band artists to be easier to carry
around school and easier to assemble without taking too much time when they have to play.
The tuning keys must be easy to turn and exact so the tuning would be right Quality Standards
The frets are easily known where they are, so it is easy to know which fret or chord is which. Guitar must be stylish in a way it is up to quality with the consumers, so that more consumers would buy
The pickups are in the normal distance from the strings so that they would not pick up the vibrations when the guitar because of the quality of the style.
strummed, and plucked. Must have range of colours and styles to suit people's mood, because we all know there are loads of
The electric control knobs is easy to turn so whenever you want the treble, bass or volume turned up or down colours in which people would love to see a guitar in.
even though a consumer is playing. It must be easy to take care of or maintain, because of the quality for the reason that most people would
The pick guard protects the finish of the top of the guitar, so that the picks don't scratch the guitar when like it to have a long life span.
Cost Because the guitar is made of wood (e.g. mahogany), manufacturers should only cut wood if the tree is
The cost may be high, but making sure that is also high quality, so consumers wouldn't be disappointed when already meant for cutting, not an immature tree, because we know that trees help in our ecosystem.
they buy with a high price and a high quality as well. If ever there is a time that a guitar is smashed into pieces or cannot be used anymore, it needs to be
Or it may have the right price, so that customers can have a choice on what guitar to buy, the normal price with recycled.
a high quality.…read more
Analysis of Product The good point is that it can be recycled and we can plant
Economic responsibility means, we consider economic implications of
Moral Implications Social Issues another tree whenever one is cut.
our actions, including making certain that there is an economic benefit Social responsibility means ensuring that our own and other people's Manufacturing
both to the region from which the product came and to the region in quality of life and human rights are not compromised to fulfil our All processes that uses energy in the production procedure. My
which it is marketed. expectations and demands. product uses big computer operated machineries that uses
loads of electricity to power it up, although it has a huge
Does it create jobs? Is the product really needed? Not really = bad. Useful = good negative impact, because it is wasting loads of energy, the
Developing, making, using and disposing of a new product will have an Some products do more damage than good, example if we use a product advantage is, it only uses one machine which is not needed to
impact on jobs. For example, many modern products are produced by just to throw it in under a small period of time it is usually doing more be adjusted every now and then because it is designed to do
computer controlled systems (CAM), where the outcome is the loss of damage than good. The designers of my product have not used so much the same thing on all of the wood that are needed in making
jobs for skilled workers in factories. As the product is made by cutting packaging on the products just the boxes used for it to be transported the guitar, except for painting. Furthermore, other
the body of the guitar in the accurate shape for it to sound good, from places to places, the boxes are eco friendly as well. I believe than procedures are done my hand, such as the putting the pick
this means there is not much job opportunities in the actual my product is one that is useful because it can sustain a long time guard, pick ups, to see that everything would be accurate,
production of the product as the machines do most of the work. especially because it is a musical instrument. It entertains people even for the painting. So there is still a good point in the
The only benefit is that some of the work needs to be done by hand, whenever you use it especially with other musical instruments manufacturing of the guitar.
which takes skilled workers, especially the putting of the strings accompanied by it.
and the painting of the guitar especially if it needs to be custom Distribution and sale
made. Which means the product may not be a great benefit for the Social Diminishes (bad) Promotes (good) Getting the product from the factory to the place it will be used
local economy in regards to providing jobs. Different products have different degrees of sociability, like mp3s it does would have a big impact to the environment. My product is
not allow users to be sociable, when using mp3s or mp4s you don't really made in America, so the transportation distance is very
Exploitation/Fair Trade communicate with anyone while listening to it at the same time. The expensive, it has to reach UK and to be distributed to
Many products that we buy are manufactured by people who are badly electric guitar, makes you very sociable especially when you perform different shops, all of this pollutes the environment because
paid and work in very poor conditions. Although at the other end there in front of a crowd of people, you entertain them, they know you more of the transport that was used. Furthermore, the product is
are fair-traded products. Here everyone is involved and properly paid, because you play the guitar, which is very sociable indeed. As well as packaged in a cardboard box but made sure that it is stable
have safe working conditions and often some of the profits are put in it builds character, which means more socializing for people. inside with other cardboard, making the total mileage of the
the community, for health services, education or training. As the product very high.
product is manufactured in America; building the guitar needs a Basic rights and freedom
very skilful worker to complete the guitar, therefore they cannot Every person has a right to basic freedoms safety, care, place to live, etc. Using the product
exploit the workers because they are only skilful workers. For that These are included in the UN Universal Declaration of Human Rights, as Using the product sometimes makes the most environmental
reason this product is not the one that exploits workers very well as right to education, for adults job, fair pay, right to vote etc. As impact, such as cars and places, the fossil fuels used. My product
poorly as some others e.g. people working in very bad conditions. with any other rights, using the electric guitar, provides with different doesn't really have the pollution that cars and planes
things to do with it, such as using it to play in a gig or something for a produce, it's product life is very long because it needs to be
Use of resources job, or even just for playing it for people who needs to be lightened up used all the time especially by well known guitarist,
Many products are inefficient, where there are too much material used because they had a bad day. although some of the parts break it can easily be replaced
or too much energy or water is used in the production. Producing this with parts that you can by from your nearest high street or
kind of products causes pollution and makes the products expensive. My Environmental Issues
product is the one that uses the resources wisely, e.g when cutting
the body of the guitar, some of the saw dust are gathered and Disposing the product
Environmental responsibility means ensuring that our actions and lifestyles
made MDF (medium density fibre board). There is definitely room Most products are thrown away and they end up in landfill sites,
don't cause the planet's resources to be used at unsustainable rates.
for improvement, especially for the machines that are on every which can cause a huge pollution. But there are other
day for a long time, that uses loads of electricity alternatives. My product are rarely thrown away its either
smashed (by famous guitarists : Slash) or kept for
Extracting the materials needed for products has a large impact on the
Sold for a profit sentimental values especially for musicians, so it is rarely
environment, whether this is mining for oil or coal, cutting down trees in
A product that sells at less than it costs to make is not sustainable thrown away. Therefore, if it is thrown away it's parts can
large areas or quarrying for stone it all has an effect on the environment.
unless it is sponsored or subsidized. Such as public transports might be easily be recycled such as the wood, or the metal parts that
My product would be made from wood, which are from trees and
subsidized to keep fares down for all passengers, which are all paid are with it.
small amount of steel and metal for its parts, the wood needed for the
from taxes. This particular product that I am studying is sold for a guitar will have a large effect on the environment because it involves
profit, it is not because they want to rip off people, its because it cutting down trees although it is a renewable material, every time a
helps them to get more materials in making more guitars, and tree is cut, a new one is planted. Furthermore, the saw dust that are
because wood are very expensive especially when they need to it wasted whenever a wood is cut, is recycled and made into MDF and
down, and sawed into a right size for the guitar. can still be used.…read more