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Cognitive psychology looks at how we interpret the world. It is about how we
think. Cognitive psychologists try to explain behaviour by looking at our
perception, language, attention and memory.
What is meant by the term memory?
Why is memory so important?
What are the key features of memory?
Memory is the ability to keep things in one's mind and recall them at will.
Is memory automatic?
-Interest in the information has a significant effect on what is remembered.
Types of memory
· Sensory memory
· Short term memory
· Long term memory
Three main processes involved in memory:
· Encoding-the acquisition of knowledge
· Storage-the retention of knowledge
· Retrieval-to recall or remember…read more

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Capacity The amount of information that can be held in memory at
any one time.
The length of time that memories can be held
Duration
The way in which the information is represented in the
Encoding memory store e.g. by sound, meaning or images.…read more

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Short term memory vs. long term memory
SHORT TERM LONG TERM
-Temporary store where small amounts of -A permanent store where limitless
information can be kept for brief periods amounts of information can be stored for
long periods of time.
-It is a fragile store and information is easily
lost
Encoding
The way in which
Capacity information is
The amount of represented in the
information that can memory store e.g. by
be held in memory at sound, meaning or
any one time Duration images.
The length of time that
memories can be held…read more

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Rehearsal
· To keep information in your STM for more
than a few seconds you will rehearse it by
saying it to yourself over and over.
· This verbal rehearsal is one way of keeping
your memory active
· It keeps information in your STM till then
transfers to LTM
· To determine the duration of STM, we must
stop rehearsal from taking place.…read more

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