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SOCIAL PSYCHOLOGY
TYPES OF CONFORMITY
COMPLIANCE
Individuals conforming to a group while privately disagreeing with
them

Asch investigated whether people would conform in highly unambiguous
situations. Participants looked at a display. They were asked which line, A, B or
C was the same as the stimulus line, and all but…

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Participants may have guessed what was happening which would make the findings
unreliable.



IDENTIFICATION
Want to be liked, respected and admired. There is a temporary change in
our private and public views to fit in.

ZIMBADO ­ STAMFORD PRISON EXPERIMENT

Set up a prison in basement. Participants were advertised for…

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INTERNALISATION
Deepest level of conformity. Group influences your behaviour. There is a
change in your behaviour which is permanent and irreversible. You agree
because you believe they are right.

MOSCOVICI
Groups of 6 participants. They were shown slides of blue with varied intensity.
Two confederates said GREEN on either every…

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Clark took 220 psychology students and gave them a four page booklet
summarising the story of 12 Angry Men. This booklet contained evidence for
the defendant's guilt.

He found that a minority juror only let people to change their minds when they
could provide COUNTER-EVIDENCE to the charge.

In another…

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FACTORS INVOLVED IN OBEDIENCE
SITUATIONAL FACTORS
Agentic state

When people obey an authority figure because they feel they are not
responsible for their actions. They cease to act accordingly to their conscience.

MILGRAM

Socially Obedient Environment

Authority figures are legitimate and trustworthy ie, doctor. If they tell you to
do…

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OBEDIENCE RESEARCH
Milgram
Advertised for 500 new haven middle aged middle class men from certain
walks of life. They were allocated the role of teacher or learner. Participants
were always teachers and learners were confederates of the experiment.
Teachers were asked to shock learners when the wrong answer was given.…

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interviewers make more `negative statements' from mild to utterly
humiliating. 22 out of the 24 participants delivered all 15 `stress remarks'.

Reasonably experimentally valid.

Reasonably ecologically valid as it was not in an office, participants were paid
and it was seen as a real job.

BICKMAN
153 randomly selected pedestrians…

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HIGH experimental validity ­ measurable, believable




INDEPENDENT BEHAVIOUR
Explanations:
1) Goes against a deeply held belief
2) Confident
3) Moral reasoning

DISOBEDIENCE RESEARCH
GAMSON
Participants were asked to engage in a discussion which would be videotaped
to collect opinions on moral standards. They were shown a video of a man…

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LOCUS OF CONTROL
Relates to peoples beliefs about what controls events in their lives

INTERNAL

Your behaviour is the product of yourself and only yourself and you take
responsibility for it

External

Controlled by external factors, eg ­ fate, luck, god, other people

Comments

Hannah

Good help, nice and simplified

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