Ansoffs Matrix

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PRODUCTS fjifhidf
EXISTING NEW
E 1. MARKET PENETRATION 2. PRODUCT DEVLEOPMENT
X
P I
- Open new stores
- Offer lower prices (value for money)
- Sell everything you can to your existing customers
- Broaden the product base
R S - Increase market share This works well for businesses that are already well known
- Increase turnover and doing well with other products
O T - Use more advertising A good example of this is of Tesco who started to offer
I non-food products such as clothing, Tesco Mobile, Tesco
D N Finance etc
U G
C
T
S

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MARKET DEVELOPMENT 4.…read more

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