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PRODUCTS fjifhidf

EXISTING NEW
E 1. MARKET PENETRATION 2. PRODUCT DEVLEOPMENT

X
P I
- Open new stores
- Offer lower prices (value for money)
- Sell everything you can to your existing customers
- Broaden the product base
R S - Increase market share This works well for businesses…

Page 2

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2. MARKET DEVELOPMENT 4. DIVERSIFICATION

- Going international (a geographically different This method is very risky as it means the business may be
N market entering into a market it has no experience in with a
E - Exporting your product(s) overseas product that it isn't used to
- Focus…

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