Paper 3 theories

Created by: Victoria Gatty
Created on: 22-06-17 09:42

Porters five forces

Intensity of rivalry within, threat of substitute products, threat of new entrants, bargaining power of suppliers, bargaining power of buyers

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Kotter and Schlesinger

Overcoming resistance to chage - education and communication, participation and involvement, facilitation and support, manipulation and co-option, negotiation and bargaining, explicit and implicit coercion

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Lewins force field

Forces for change - driving forces. Forces resisting change - restraining forces

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Strategic drift

Phase 1 - incremental change. Phase 2 - strategic drift. Phase 3 - Flux. Phase 4 - transformational change or death

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Ansoffs matrix

Market penetration (existing product and market), product development (new product, existing market), market development (existing product, new market), diversification (new product and market)

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Internal v external growth

Internal - organic growth. External - horizontal or vertical integration

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Porters generic strategies

cost leadership, cost focus, differentiation leadrership, differentiation focus

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Bowmans strategic clock

1-Low price and low added value, 2-low price, 3-hybrid, 4-differentiation, 5-focused differentiation, 6-risky high margins, 7-monopoly pricing, 8-loss of market share

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Other cards in this set

Card 2

Front

Back

Kotter and Schlesinger

Card 3

Front

Forces for change - driving forces. Forces resisting change - restraining forces

Back

Card 4

Front

Phase 1 - incremental change. Phase 2 - strategic drift. Phase 3 - Flux. Phase 4 - transformational change or death

Back

Card 5

Front

Market penetration (existing product and market), product development (new product, existing market), market development (existing product, new market), diversification (new product and market)

Back

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Paper 3 theories