UNSTRUCTURED INTERVIEWS

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UNSTRUCTURED INTERVIEWS

Advantages

  • Participants can talk about things important to them
  • Participant can get more detail in their answers

Disadvantages

  • Data is hard to collate as each interview is different and therefore the data collected may not show obvious trends
  • Interviewer effect
  • Time consuming
  • Same sample type as only people who feel strongly on the subject will be willing (depending on which sampling method is used)

Evaluation

Unstructured interviews can provide detailed answers however the data is hard to put together and form identifiable trends and conclusions from. As the questions are not set the interviews are different and may talk about slightly different topics. This makes the results less relaible, also interviewer effect is likely to happen and effect the respondants answers. This is a time consuming method.

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