A list of written questions which are completed by a number of respondents.
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Closed questions
Respondants are presented with either a list of options or a two way choice and have to select the response with which they most agree.
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Open questions
Respondents are free to answer the question in a way that they like: there are no preset options.
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Quantitative data
Numerical data, often presented as statistics.
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Qualitative data
In depth data usually presented in a written form.
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Structured interview
A set of standardised preset questions is read out to the respondents by the researcher.
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Unstructured interview
A very flexible interview, more like a conversation. Instead of a list of question to answer,the researcher is more likely just to have general topics or ideas to discuss.
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Semi-structured interview
Somewhere in between a structured and an unstructured interview. The researcher can give preset questions but also has the flexibility to follow up interesting answers.
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Other cards in this set
Card 2
Front
Respondants are presented with either a list of options or a two way choice and have to select the response with which they most agree.
Back
Closed questions
Card 3
Front
Respondents are free to answer the question in a way that they like: there are no preset options.
Back
Card 4
Front
Numerical data, often presented as statistics.
Back
Card 5
Front
In depth data usually presented in a written form.
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