researchmethods
- Created by: aimee24
- Created on: 01-05-14 12:16
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- Research Methods
- Questionnaires
- also known as social surveys or structured interviews- can be postal or handed out personally.
- used for opinion poles, officially statistics by the government and market research.
- advantages -quick easy and cheap -reliable and representative ( its available to everyone) -no interviewer bias
- disadvantages -validity is reduced because people may not fill the questionnaire in -closed questions may limit response -
- also known as social surveys or structured interviews- can be postal or handed out personally.
- Interviews
- Structured are essentially the same as questionnaires
- Unstructured interviews where you make the questions up on the spot around a general topic and they wont have any fixed or set questions.
- So there much more in depth and qualitative
- Advantages of unstructured interviews -much more valid results. -find new information through the discussion. -They are flexible as you can rephrase questions
- Disadvantages of an unstructured interview -its time consuming -not representative or reliable (very hard to repeat) because of small samples. -Its very hard to analyse. -Its interviewer bias (pressured answers)
- Observations
- Covert are deceptive.
- Overt is telling people that the observation is taking place.
- Participant is where you actively participate in the research.
- Non participant is where you are looking through a camera or a source.
- Questionnaires
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