Un-structured interviews

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  • Created by: Revisonf
  • Created on: 05-01-14 14:41
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  • Un-structured interviews
    • ADVANTAGES:
      • Much mor flexible; the interviewer can clarify questions, e.g rephrase them. Can also ask additional questions that may help in advance.
      • Interviewees can go into as much detail as they want. They can introduce issues that weren't addressed by the researcher.
      • Help explore more complex issues.
    • DISADVANTAGES:
      • Time consuming and expensive; FOR EXAMPLE, interviewers may need to be trained.
      • May be affected by interview bias; change their answers because they think they will be judged by the interviewer.
      • May have interview bias; where the interviewer already has their own assumption, they may ask leading questions.
      • Fewer interviews can be taken, making it more difficult to claim that the findings apply to wider population.

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