Staffordshire - centre of the pottery industry

  • Created by: Ella
  • Created on: 24-05-13 11:04

Staffordshire - centre of the pottery industry


  • Location (near 'six towns of Potteries' , see 'coal' point)
  • Transport revolution of Potteries (Mersey canal, easy transport of raw materials and finished goods)
  • Water (found locally, easy access)
  • Clay (workers developed skills v. quickly to earn a living)
  • Poor farming land (had to make other use for it), (land wasn't fertile enough to become farming land)
  • Coal (good access) (six towns of potteries - Tunstall, Burslem, Hanley, Stoke, Fenton and Lognton - close to outcrops of coal that provided the vital fuel for the bottle ovens).
  • Rich market in nearby Cheshire (money to spend on pottery)
  • Cheap land, rent and fuel allowed for rapid expansion of the potbanks


  • More jobs
  • Pople coming to Potteries for new wear
  • Selling abroad, bringing more money to the industry
  • Potteries had good reputation

Overall summary

Staffordshire became the centre of the pottery industry due to the location (the six towns), the easy transport, local supply of water, development of clay modelling techniques which were picked up very quickly, cheap land that allowed for expansion of the potbanks, easy access of coal that provided vital fuel for the bottle ovens and the nearby wealthy market of Cheshire. There were many good effects of the pottery industry being based in North Staffordshire; it brought people to the Potteries to buy the new designs and clay wear, it provided many jobs for low-skilled workers and as the industry expanded, it sold abroad, bringing more money to the area, which in turn gave it a good reputation. 


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