Qualitative Research

Created by: laurenpentland
Created on: 29-01-20 13:24


	Qualitative Research
	Advantages Findings are more in-depth Rich data Can answer more complex questions More flexibility	Disadvantages Similar samples Limited generalisation More subjective More time consuming
	Evaluation Qualitative data focuses on people and experiences- hence why it is so detailed and 'wordy'. Although this type of data may provide a lot of insight into a topic due to its depth, it is also time consuming and can be costly. However, this method of research is most suitable for researchers trying to investigate more complex topics/questions.

Qualitative Research

Advantages

Findings are more in-depth
Rich data
Can answer more complex questions
More flexibility

Disadvantages

Similar samples
Limited generalisation
More subjective
More time consuming

Evaluation

Qualitative data focuses on people and experiences- hence why it is so detailed and 'wordy'. Although this type of data may provide a lot of insight into a topic due to its depth, it is also time consuming and can be costly. However, this method of research is most suitable for researchers trying to investigate more complex topics/questions.

Comments

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Qualitative Research