Unit 1: Digital Media Sectors & Audiences (B.3 Revision)

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  • Created by: BH160300
  • Created on: 31-03-17 12:46
What is Audience Statistics?
Audience Statistics which are known as circulation, box offices, figures, reviews, test screening, focus screening and focus groups.
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What are the two different types of research?
The two types of research are: Primary & Secondary.
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What does primary research do?
Primary research does first hand information, from the audience. Examples of Primary research: 1 to 1 interviews, lack of research, questionnaires, peer reviews, surveys and focus groups.
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What does secondary research do?
Secondary research does hand out existing information that has been out and about, however this can be used over and over again. Examples of Secondary research: Internet, books, magazines, DVDs, video games and etc.
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What does the term Qualitative mean?
The term qualitive mean by measuring how much numbers and how many surveys and questionnaires.
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What does the term Quantitative mean?
The term Quantitative mean by measuring opinions, attitudes, beliefs: Open questions on a questionnaire, interview & focus groups.
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What does the term Primary Research mean?
Primary Resarch is often information collected from the original primary data. This can be used by different methods, such as: Questionnaires, telephone interviews in market research and etc.
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What does the term Secondary Research mean?
Secondary Research is often information that was being collated from the Primary Research. This method shows that it can be used over and over again, spreads the message across.
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What are the advantages and the disadvantages of Primary Research?
The advantages of Primary Research are: More reliable and time consuming. The disadvantages of Primary Research are: Might not be getting the responses you want and it may be tweaked over time, lack of research it will be.
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What are the advantages and the disadvantages of Secondary Research
The advantages of Secondary Research are: Easy to get in hold with and it is cheaper to use, and saves time. The disadvantages of Secondary Research: Copied information that may be used again and words of understanding may not be clear.
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What are the advantages and disadvantages of Qualitative?
The advantages and the disadvantages of Qualitative are: Good group discussions, giving out opinions with focus group discussions and getting the work done quicker, save time and money. The disadvantages of Qualitative: Lots of work when data collect
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What is an Objective? Example shows: "Do you like coca cola?"
The objective shows with the example that it can be a simple question which gives an opinion on the victim's feelings and emotions.
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What is an Subjective? Example shows: "Why do you like coca cola?"
The subjective shows with the example that it shows a question, but shows feedback to the victim, the victim will have to come up a reason why he/she like coca cola.
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What is an Valid? Example shows: "Question on a survey to fit with what you are try to achieve?"
The valid question shows that on a survey can be fit on for their purpose.
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What is Reliable? Examples: Wikipedia / Questionnaires
Reliable questions shows research from a secondary source, however these may NOT be reliable, this includes the Wikipedia.
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Card 2

Front

What are the two different types of research?

Back

The two types of research are: Primary & Secondary.

Card 3

Front

What does primary research do?

Back

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Card 4

Front

What does secondary research do?

Back

Preview of the front of card 4

Card 5

Front

What does the term Qualitative mean?

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Preview of the front of card 5
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