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Strengths
- Easy access
- Often media texts are free to watch and download, e.g. websites such as 123movies allow consumers to watch most shows and movies for no charge.
- On Demand allows you to skip through advertisements, which you would have to endure if you watched a show/movie on live television.
- You have the ability to pause, rewind, fast-forward, and stop the production.
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Weaknesses
- There is almost no point in age certificates for films and television shows anymore, as internet servers do not generally ask for proof of age.
- Young children may access dangerous or even threatening content, e.g. ***********, ****, murder, etc...
- On Demand streaming is not interactive like live television is. For example, shows like the X Factor allow consumers to vote, which would not be an available feature online.
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Opportunities
- Online Streaming allows people to watch media texts on a large range of devices, e.g. mobile phones, tablets and laptops. This could be more convenient for consumers who are away from home.
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Threats
- Viruses- often caught through unsafe, threatening websites. For example, whilst visiting a website such as Putlocker to access a media text, a pop-up may lead to explicit adult content which could be abusive to children.
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