MEDIA CASE STUDY
- Created by: hannahwilkinson
- Created on: 28-04-17 14:11
View mindmap
- Wider Contexts
- Coldplay are world's most streamed band, 322m a day
- Spotify created in 2006, more people than ever stream instead of buying in music in traditional forms
- napster shut down 2001
- napster destroyed music industry because people weren’t paying for music
- Music industry turned to merch for profit, more modern streaming sites use advertising and ‘premium’ accounts to make profit
- streaming revenues are 51% of total music revenues
- paid subscriptions are now at $2.5b and are becoming the industries main source of income
- NDM: How
has the music industry responded to technology advancements?
- Theory applied to case study
- Marxism
- Liberal Pluralism
- Wikinomics
- Para-social interaction
- E MEDIA: COLDPLAY'S WEBSITE
- Everything’s moved online. Some of the information displayed on their website previously would have been in a magazine
- Audience have the option to follow their Facebook, twitter, Tumblr as well as many different streaming websites including Spotify and tidal
- Has the option to request a song at their tour- para social interaction
- Eco friendly ideology- links to ‘client earth’ Facebook page
- support charity- have a link to Oxfam donate pages
- Consumerist- links to their shop MERCH WC
- Promotes freedom of speech through links to multiple social medias which allow you to express your opinion
- GLOBALISATION: Asian tour, German festival and America tour advertised, they’re A British band
- Make money through streaming- worlds most streamed band
- also make money from touring
- WEMEDIA: EDSHEERANFANS.COM
- audience created- LEVELLING
- Written codes ‘Get your Advert Here! Contact [email protected] now!!’ promote audience interactivity and involvement
- links to social media
- funded through advertising as well as their fan shop. Option to stream his music too and buy his CDs
- Consumerist ideologies – ‘visit our shop’
- ‘American dream’ (even though he’s British) because he worked hard and now he’s massively successful
- Promotes choice- you can choose to listen to Ed Sheeran’s music and be a fan of him- they don’t force you to in any way it’s just a platform for fans to connect on
- PRINT: KARRANG
- Moved online (as well as in paper) to embrace new technology
- Audience involvement through Kerrang gigs, social media etc.
- Although the magazine is UK based a lot of the bands advertised are American e.g. twenty one pilots
- Promotes choice- you can choose which bands you want to listen to, which gigs etc
- Website version accessible everywhere, as well as magazine e.g. the subscribe to Kerrang option gives you prices in £,$ and euros
- Attempting to survive by moving online, getting money through gig tickets, subscription fees etc.
- BROADCAST: BBC RADIO ONE
- Probably regulates what they can and can’t do e.g. must read the news frequently, cant swear etc..
- Institution= BBC, radio one paid for by TV license fee like the rest of BBC
- to embrace new technology they have websites YouTube channels, twitter etc
- Audiences encouraged to tweet along and interact with accounts e.g. radio one’s twitter,
- British culture- it’s one of the oldest broadcasting companies in Britain, radio ones been going since 1967
- Radio 1 provides alternative genres after 7:00 pm, therefore promotes choice
- You can listen to it everywhere, their website makes this possible
- Attempting to survive by creating shows like ‘the internet takeover’ with youtubers which will get youth and millennials listening.
- Multiple playlists on Spotify, YouTube channel, host teen awards
- Theory applied to case study
Comments
No comments have yet been made