digital media key words

is a market structure with a small number of firms, none of which can keep the others from having significant influence
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Specialsit provider
person who concentrates primarily on a particular subject or activity; a person highly skilled in a specific and restricted field
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Cross media conglomerate
a company that owns numerous companies involved in mass media enterprises
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large organises made up of a number of different buisseness
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company or daughter company is a company that is owned or controlled by another company
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Horizontal integration
used to increase audiences, profit and control
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Vertical integration
expansion of a company into all aspects of media production and distribution. This provides control over the entire process of planning, producing, distribution
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How a product or brand meets its audiences and how it is marketed and promoted
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the increased efficiency and profit that occurs as a result of vertical and horizontal promotion
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Independent companies
work with other companies on a joint venture projects because they don’t have subsidiaries
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Joint venture
when a media company works with another company on a project that is mutually beneficial
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Public service broadcaster
Made up of smaller companies, their objective is not proft but to serve the public
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This includes all the planning and drafting stages of a media product
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This includes all the actual making of a media product
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This includes any ways in which the media product is edited
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Traditional media
is television, newspaper, radio and magazine ads
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Digital media
include online advertising, online streaming and social media advertising
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Above the line media advertising
through TV adverts, radio, and print or on the internet as various different forms.reach a wide audience and spread awareness of a brand on a large scale
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Below the line media advertising
more one to one way to advertise a product. This can be through distributing pamphlets, sticker, promotions, public stunts
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Technological convergence
the bringing together of different technologies
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Card 2


Specialsit provider


person who concentrates primarily on a particular subject or activity; a person highly skilled in a specific and restricted field

Card 3


Cross media conglomerate


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Card 4




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