Evaluate the usefulness of telephone surveys as a market research method.


	Evaluate the usefulness of telephone surveys as a market research method.
	Advantages cheaper than a face-to-face interview quicker to carry out researcher can explain any questions	Disadvantages no body language can be observed interviewee may not have much chance to give a considered answer since they must answer almost immediately
	Evaluation a survey is a general outlook or view of a topic or subject.

no body language can be observed
interviewee may not have much chance to give a considered answer since they must answer almost immediately

a survey is a general outlook or view of a topic or subject.

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