Market Research

MARKET RESEARCH;;

Primary

Secondary - Internal & External

Quantitive - Group & In Depth

Qualitative - Random Sampling, Quota Sampling & Cluster Sampling

Reasons For Marketing Research

• To Ensure A Business Is Providing The Products Which Consumers Want
• Helps Avoid Expensive Business Mistakes
• Assists With Competitor Info
• Helps With The Target Market
• Shows Areas Most Successful
• Improves Customr Needs Awareness
• Helps With Price Costings
• May Help Resuce Risk Of New Product Development

Primary Research

Made By Direct Contract With Consumers & Public

- Questionnaires

- Observation

- Interviews

- Focus Groups

- Email Surveys

- Face To Face Surveys

- Telephone Surveys

Secondary Research

'Desk Research' Using Published Statistics, Data & Other Info Previously Collected

1. Internal Sources

2. External Sources

Secondary Internal Sources

• Compnay Accounts
• Store Loyalty Cards
• Stock Analysis
• Internal Reports

Secondary External Sources

• …