business studies 0.0 / 5 ? Business StudiesmarketingASEdexcel Created by: kian burgessCreated on: 04-01-18 14:26 What is market orientation? An approach to business which places the needs of consumers at the centre of the decision making process 1 of 6 What is product orientation? An approach to business which places the emphasis upon the production process and the product itself 2 of 6 What is qualitatitive research? The collection of data about attitutudes, beliefs and intentions 3 of 6 What is quantitative research? The collection of data that can be quantified 4 of 6 What are methods of primary research? Questionnaires/postal surveys/telephone interviews/observations/test marketing 5 of 6 What are methods of secondary research? internet website pages/government statistics/businesses own data/existing market research reports 6 of 6
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