business studies

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What is market orientation?
An approach to business which places the needs of consumers at the centre of the decision making process
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What is product orientation?
An approach to business which places the emphasis upon the production process and the product itself
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What is qualitatitive research?
The collection of data about attitutudes, beliefs and intentions
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What is quantitative research?
The collection of data that can be quantified
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What are methods of primary research?
Questionnaires/postal surveys/telephone interviews/observations/test marketing
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What are methods of secondary research?
internet website pages/government statistics/businesses own data/existing market research reports
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Card 2

Front

What is product orientation?

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An approach to business which places the emphasis upon the production process and the product itself

Card 3

Front

What is qualitatitive research?

Back

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Card 4

Front

What is quantitative research?

Back

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Card 5

Front

What are methods of primary research?

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