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Market Research

Secondary data:

A problem with secondary data may be that it could be out of date
It may be unreliable if it is not official
It may not be specific to your personal use of the data
The data may be biased

Consumer panel

A group of people…

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Market Research


Telephone surveys
Online surveys

Quantitative data is generally numerical information in the form of percentages.


Indepth interviews
Group discussions

Qualitative data is generally descriptive, and more expensive to collect.


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