Pages in this set

Page 1

Preview of page 1
Market Research



Secondary data:

A problem with secondary data may be that it could be out of date
It may be unreliable if it is not official
It may not be specific to your personal use of the data
The data may be biased


Consumer panel

A group of people…

Page 2

Preview of page 2
Market Research



Quantitative:

Questionnaire
Telephone surveys
Online surveys

Quantitative data is generally numerical information in the form of percentages.

Qualitative:

Indepth interviews
Group discussions

Qualitative data is generally descriptive, and more expensive to collect.




Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »