competitiveness

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competitiveness

Advantages

  • allows them to differentiate their product and be much more efficient by keeping up with current demand
  • stronger customer loyalty may allow the company to offer a premium
  • focus more on quality
  • the business itself has less influence making prices higher/lower

Disadvantages

  • loose customers to comp which decreases market share, therefore advertising costs are increased
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  • a high comp market is likely to have seasonal change, therefore you need to change your product and prices very frequently, increasing production costs
  • if demand is high in the market, labour costs would be increased in order to improve capaciy utilistaion
  • comp may have already took your idea
  • comp can also use predatory and penetration pricing, reducing customer loyalty
  • you would need strong barriers to entry

Evaluation

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