Porter's Generic Strategies
- Created by: Rosie Bishop
- Created on: 25-01-12 19:56
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If a successful firm's winning formula is easy to copy, it's superior returns will not last long. Rivals will either offer a better price or a better product, and profitability will be driven downwards. Only if the winning formula is 'special' in some way, and difficult to imitate, will superior profit be sustainable. A formula of this…
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